The AthenaWear Fitness Fashion Towel
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AN ACTIVE LIFESTYLE BRAND:

We're about removing the barriers to exercise and movement by creating comfortable styles that look good while providing the freedom and fabrics that allow you to be agile and active, any time, any where. 
Our first product is: 
The Fitness Fashion Towel & Matching Scrunchie

Order now on Amazon.com... 
start sweating in style! 
AthenaWear - for the Goddess of strength and wisdom in every woman.
Wipe your sweat, and look good too.

With oder-resistance, durable, breathable fabric you can use the Athena Sports Fashion Towel for everything! 
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AthenaWear is a new apparel company for the active lifestyle. Blending both fashion, function and form, we focus on natural fabrics that you can wear for exercise, around town and even at work. 

Fashion
Fitness
No more short scratchy gym towels.

Use this for sweat, style and even doubles as a towel cover-up for gym locker rooms, and as a fashion scarf for color and comfort around your neck, post workout.
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Function
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VISION

Our dream is to empower others:

  • To elevate and empower our customers with lovely and practical activewear
  • To revive the American cottage industry and jobs with our brand


ABOUT US:

AthenaWear products are made in the USA by American women. Though we may only be able to find fabrics that have been imported, we're buying through US companies. Founded by LeAura Alderson, founder, My Trainer Fitness.